TST

Immersion sits at 5.53, ahead of Intent at 5.26, Identity at 5.15 and Insight at 5.10. Within Immersion, Integrated Solution Delivery reaches 5.82, with customers receiving integrated solutions at 6.13 and cross-functional collaboration at 6.00. Against that, Solutions that Create Value is the lowest subfactor at 4.59, and Customer-Specific Analytics sits at 4.85. This pattern could indicate an organisation that executes reliably once engaged, but has less to show when asked what the work changed for the customer.

It sits alongside establishing shared success metrics at 4.47. Both concern the same discipline: agreeing up front what success looks like, then evidencing it afterwards. Providing actionable recommendations scores 5.31, which could indicate that advice flows more readily than proof of its effect. Commercially, this matters at renewal and in pricing conversations, where value that is asserted rather than quantified leaves the burden of proof with the customer. Strengthening measurement would give existing delivery strength something durable to point to.

Knowledge Generation and Thought Leadership is the highest subfactor at 5.85, with reframing client challenges the highest-scoring item at 6.19 and research rigour at 5.81. Investment in R&D and the regular launch of new solutions both sit at 4.69, and innovations improving customer outcomes at 4.40. The gap could indicate that intellectual capital is being generated but not consistently converted into productised, repeatable offerings. If so, the firm's best thinking may be surfacing in conversations rather than in what it is paid for.

Elsewhere the picture is markedly stronger: brand reinforces trust at 5.81, the brand is seen as distinctive at 5.69, and customers actively recommend the firm at 5.60. The reading could indicate that trust is earned in reputation and delivery, then not fully carried through the commercial front end. Consistency of Brand at 4.98 points the same way, with consistent brand presentation at 4.80, a clearly defined brand promise at 5.00 and teams reinforcing that promise at 5.00 — the promise itself may be less settled than the reputation implies.

Within Intent, Strategic Selling reaches 5.36 and Adaptable Solutioning 5.35, helped by building stakeholder buy-in at 5.73 and deep understanding of client challenges at 5.56. Commercial Altruism trails at 5.07, with shared success metrics at 4.47 and keeping focus on long-term value at 5.00. Openly addressing risks and mistakes scores 5.47, so candour is not the issue. The scores could indicate that influence in the room is not yet matched by an agreed, written basis for judging the relationship over time.