4i Differentiators Diagnostic · TST
Loading…
Key Findings
Top 5 questions
Bottom 5 questions
1. Intent is the strongest factor; Identity the weakest.
For TST, Intent scores highest at 5.70 while Identity sits lowest at 5.49 — 0.06 below the next factor (Insight, 5.56).
2. The lowest-scoring items point at specific capability doubts.
The three weakest items for TST are “We measure impact of solutions” (4.56, Insight), “BD creates trust-building experiences” (4.78, Identity) and “Innovations improve customer outcomes” (4.89, Insight).
3. Where the group disagrees with itself.
“We invest in R&D” has the widest spread of views within TST (standard deviation 1.75 across 9 responses) — worth a conversation about why experiences differ this much.